Caltrón is a technological company dedicated to the wholesale marketing of products in the same sector.
Caltrón's visual identity aims to simplify and make the entire message of the brand coherent. Through elements associated with the company's daily life, we created a very versatile, attractive and coherent logo and identity. Inspired by pallets, an element very much associated with wholesale trade, we discovered the main form of the brand. By tripling this form, we arrived at the logo that represents in itself the quantity and multiplicity of technological products and services that Caltrón sells.